Unlocking Brand Social Value with Innovative AI Solutions: A Journey of Recognition and Funding In today’s digital age, the significance of brand social value cannot be overstated. As consumers become increasingly socially conscious, they are not only interested in the […]
Author Archives: Milos Bujisic
2022 Corporate Social Value Index
By Milos Bujisic, PhD, Michael Diamond, and Jennifer Scott, DPhil Today, US consumers have a stronger relationship and affinity to brands with social values and purpose that are perceived as matching their own rather than interacting with brands based on […]