How it Works
How BSV Works
From Brand Concept to Social Media Strategy
Proprietary Branding Survey
We have developed the award-winning 8-minute BSV survey© that captures the essence of brand identity. Instead of asking 100s of questions we only focus on factors that matter to consumers.
Brand Social Value Algorithm
The BSV Algorithm© is used to calculate the Brand Social Value Index© - the unique measurement of brand strength and performance. BSV Algorithm© maximizes the predictive ability of individual indices and predicts Brand Relationships, Brand Reputation, Loyalty, and Purchase Intention.
01
Create a Brand Persona
Fill out a form that describes what your brand would be like if it was a human being. Answer questions about Brand Persona’s demographics, social values, and benefits of your products and services.
Create Buyer Personas
Fill out a form that describes what you believe your customers are like. Answer questions about Buyer Persona’s demographics, social values, and real benefits of your products and services. Create multiple Buyer Personas that can represent different market segments.
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02
Select Target Market Segment
Our database includes information about 100s of different market segments. Pick your target market. Use geodemographic (e.g. Age, State, Gender, Income Level) filters to narrow down your segment.
Examine Results
Examine how well your brand matches your targeted market segment: 1) Social Values Match; 2) Product Benefit Match; and 3) Brand Social Value – The total values match between your brands and consumers. Examine in-depth analysis of gaps between your brand and customers. Compare your results to your competitors. Optional - Examine how well your brand matches buyer personas.
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Create Social Media Content
Create your own original social media content for any of the major platforms. Or use our AI generated content. Examine sentiment analysis report on how this social media post affects your Brand Social Value. Try creating different content until you get an optimum solution.